I have been fascinated with the designers' processes. So I am writing a book about it.

I started my careeer sneaking out to the local Burger King designing websites for two suppliers that worked for my father (he owned a construction company). There were two things I learned working out of BK: 1) No idea can be solved without talking to end users (ask the baristas, cashier or cooks what they think). 2) Every brand or design deliverable will always be evolving. Production is a growing mastery, and the difference between senior and junior designers, isn't experience, it is the speed of production. 

Once you have mastered the craft, you will find that as creators, we live in the greatest of times. Today, we have nearly every tool that allows us to conceive of worlds not yet imagined. We can create nearly everything. 

I’ve been there with the teams that have tried, and the nights that I can't sleep, are the nights that we have gotten close, pushing boundaries towards the unknown. And then we launch. We sit anxiously awaiting users to hold the brand in their hands; or scrolling down,- identifying themselves using this disrupting solution.

The landscape of product design is wider than ever. The road will always be a messy one, but the outcome; the launch; the reveal; the emotion of the team when they see a user smile: Is something that us as creators are addicted too.

If this is something your team is doing, or your looking to revitilize your existing brand- invite me, and lets take it to the next level - Start your project.